Small and medium-sized enterprise (SME) advisors play a crucial role in helping these businesses grow and prosper. If you are an SME consultant, this article is a must-read. As SME advisors at Possible Business Solutions, an Ahmedabad-based consulting firm with over 20 years of experience and 100+ clients served, we have compiled key points to keep in mind while offering consultancy services to SMEs.
When working with small businesses, you often interact directly with owners or managing directors. The dynamics are distinct from consulting for larger corporations. Effective communication is paramount. Provide strategic insights and recommendations in a respectful and considerate manner. Critique their strategies without causing offense, emphasizing mutual respect.
Exceed client expectations by going beyond advice. If your clients own a manufacturing unit, be actively involved by regularly visiting their premises. Ensure that the suggested strategies are implemented effectively. Track their progress and provide continuous support.
Many SME owners lack expertise in financial management. Offer direct assistance or introduce them to organizations that provide financial support. For example, consider introducing them to platforms like Lendingkart, an Indian startup offering collateral-free loans to SMEs. As a consultant, connecting small business owners with financial solutions can be immensely beneficial.
Recognize that not all SME owners and their staff are fluent in English. Effective communication often requires using the local language or Hindi, depending on the region. Speaking the native language of your clients can foster better understanding and trust, transcending language barriers.
Regardless of the size of the business, always respect your clients' time. Small business owners are often juggling multiple responsibilities. Be punctual, efficient, and considerate in your interactions. Demonstrating respect for their time enhances your reputation as a valuable consultant.
Providing consultancy services to SMEs is a distinct endeavor compared to working with large corporations. By adhering to these key considerations, SME consultants can assist small businesses in boosting their profits, fostering growth, and building lasting relationships.
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